Business Storytelling –
- Discover how to tell a compelling business tale.
- Improve your communication skills with clients, employees, and coworkers.
- Boost your company’s overall performance.
Anybody in charge of marketing, business decisions, or communications inside an organisation must take this course.
There are 8 lessons in this course:
- Scope and Nature of Storytelling
- Introduction to Storytelling
- Storytelling at Work
- Difference Between Storytelling and Story Writing
- Applications of Storytelling at Work
- Using Storytelling in Commercial Situations
- Character Development
- Introduction to Characters
- The Characters in Our Business Story
- Brand Ambassadors and Influencers
- Our Customers in the Story
- Developing Your Characters
- Plot Development
- Introduction to Understanding Plots
- The Audience
- The Seven Basic Plots
- Seven-Point Plot Structure
- I and We
- Introduction to Themes
- Universal Themes
- Identifying a Theme
- Themes and Brand Messaging
- Common Story Themes
- Developing a Theme
- Introduction to Styles
- Selecting a Narrator
- Selecting a Tense
- Presentation – Oral, Written or Visual
- Your Storytelling Style
- Literary Devices
- Introductions to Devices Used to Transmit a Story
- Similes and Metaphors
- Rhetorical Questions
- Chekhov’s Gun
- Other Literary Devices
- Building Dramatic Tension
- Introduction to Tension
- Character and Internal Tension
- Trust and Rapport
- Delivery and Engaging with Your Audience and Final Project
- In-Person Delivery
- Telling Our Verbal Story
- Tips on Storytelling
Each lesson culminates in an assignment which is submitted to the school, marked by the school’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
- Talk about the use of narrative in professional and corporate settings.
- Create the story’s characters.
- In our corporate storytelling, create a story’s plot.
- Theme the tale and build it.
- Examine various storytelling philosophies to decide which are most effective in various professional settings.
- Use a range of literary techniques to convey stories at work and in business.
- Provide examples of how tension is used in various narrative scenarios in business and at work.
- In a professional or business setting, tell stories to an audience in a suitable and efficient manner.
How You Plan to Act
- Think about the social media, marketing, blogs, and other platforms used by five different businesses.
- Have a look at the stories they tell.
- Note how you now employ storytelling at work if you already own your own firm or work for a company that is up and running.
- Look at the use of narrative in a company you’d like to operate or work for.
- Look at some of the narratives presented by organisations. Attempt to learn these things: Their objective, their foe, the hero, the supporter, the supporter, and the beneficiary. Think about how well you think they are telling their story while you conduct this study.
- Think carefully about how you might employ narrative at work. This could be done to promote anything on social media, offer products or services, teach employees, sell products directly, etc. Consider a tale you could tell in regard to the information above. Create a mind map or other comparable tool to brainstorm your story.
- Choose a business or organisation. You might work for or be interested in one of these. Discover the company’s purpose and vision statements. Examine their website, social media accounts, blogs, advertisements, and any other storytelling products they create. Find the underlying ideas in them. To truly understand the essence of the business or firm, try to speak with members of the organisation.
- Choose a good or service that you want to market. Write down some thoughts regarding a possible theme, message, and/or story(s) to promote this product. Plan stories about this product for an hour or so, roughly. Consider vlogs, blogs, TV and print commercials, social media posts, and other possible storytelling formats.
- Try to identify the archetypes in use by watching three to five commercials. Keep track of the commercials you view and the products they promote. Write down the story of the advertisement in brief.
- Watch television commercials or browse five blogs. Think about the tension there. How much tension is there? Keep a record of how the tension is created.
- Make a video of yourself giving two tales. Practice using tension in different ways. They could be brief plays that you have written yourself, a prepared speech, or any other story that you feel at ease or are familiar with. Once each has been recorded, listen to them both again, collect your thoughts, and perform a self-evaluation.
Anybody involved in marketing, public relations, or copywriting who wants to develop a consistent narrative throughout all aspects of their job should use storytelling at work. The course covers elements of narrative fiction and persuasive writing that can be used in a professional setting, assisting business writers in creating fresh modes of expression. Lessons on character and plot development are important components that set Storytelling at Work apart from other, more typical copywriting classes. They help students gain a greater grasp of how to speak to clients, consumers, and staff members using marketing or brand stories that they can relate to. When considering the usage of a series of advertising, blog posts, or videos to maintain interest from your audience, plot development is especially helpful.
What goals can be met?
- Discover how to effectively communicate your brand’s or company’s narrative to your target market.
- Pick the right communication method, context, and tone to use.
- Create and deliver compelling stories for copywriting, public relations, marketing communications, and a variety of other corporate contexts.