Establish a company or a career in adventure tourism
This fascinating course examines the breadth, nature, and prospects available in the rapidly expanding field of adventure tourism in the modern marketplace. Additional issues include geography, sustainability, environmental implications, supply, artificial environments, supply management, outdoor adventure, and management training. The ability to organise and manage the provision of adventure tourist services is developed through this training.
Adventure The term “tourism” is difficult to define. For starters, various people will define “adventure” differently. One person’s definition of “adventure” may be as straightforward as pitching a tent outside or spending an hour hiking through the bush. Another difference is that this would be regarded as passive recreation or exercise, whereas adventure would entail engaging in perilous and emotionally and physically demanding activities like scaling a sheer rock face or whitewater rafting through treacherous rapids. Adventure travel has historically been associated with younger generations. But, elderly adults today are eager to experience new things once their children have left the house. The level of difficulty desired can vary greatly. Some people won’t want to engage in potentially risky activities, such as crossing a steep ravine on a rope bridge, and will find a hike through the forest at ground level to be sufficiently difficult. Others may find their “experience” to be distinctly unpleasant, disagreeable, recklessly stupid, traumatising, or dull. It is evident that there are no bounds to adventure tourism.
Lesson Structure
There are 8 lessons in this course:
- Scope and nature of Adventure tourism
- Introduction to adventure tourism
- Historical themes of adventure tourism
- Women travellers
- Adventure tourism experiences
- Motivating factors for adventure tourism
- Adventure activities
- Limitations and risks
- Artificial environments
- Non-physical adventure tourism
- The Product: Sources and Types
- Types of adventure tourism
- Types of adventure locations
- Case Studies – New Zealand, India, Iceland, Africa and Brazil
- Sources of Information
- Management
- Management Process
- Management Issues
- Staffing
- Training
- Transport
- Equipment Suppliers
- Media
- Voluntary Organisations
- Marketing
- Marketing Tools
- Seasonal Fluctuations
- The Customer
- Adventure Tourism Customers
- Market Sector
- Tourist Motivation
- Conservation Tourism
- Adventure Tourist Behaviour
- Soft and Hard Adventurers
- Risk Taking
- Ecotourism
- Customer Expectations
- Locations & Facilities – Artificial environments
- Artificial Environment Tourism
- Artificial Adventure Environments
- Advancement in Adventure Developments
- Examples of Artificial Adventure Tourism
- Advantages and Disadvantages of Simulated Adventure Tourism
- Classification of Artificial Adventure
- Locations & Facilities – Natural
- Natural Environments
- Adventure Tourism in Natural Environments
- Wildlife Tourism
- Case Study: Nature-based Tourism in Antarctica
- Ecotourism
- Benefits of nature-based tourism
- Nature-based Ecotourism
- Locations and destinations
- Health benefits of nature
- Advantages and disadvantages of nature-based tourism
- Ethics, Sustainability and Environmental impacts
- Introduction
- Social and cultural impacts
- Environmental impacts
- Economic impacts
- Risk management & Insurance
- Some categories of risk
- Risk management strategies and plans
- Assessing the risk
- The risk management plan
- Consequences of an event happening
- Crisis management
- Insurance
Each lesson culminates in an assignment which is submitted to the school, marked by the school’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Aims
- Describe the types of adventures and their reach.
- Determine the many adventure tour types and the resources for information on each.
- Think about what it takes to run a business or destination for adventure tourism.
- In order to organise and run adventure trips, it is important to consider potential consumers as well as their demands and expectations.
- Describe the many artificial settings for adventure excursions and the amenities that are often offered there.
- Talk about the conditions and issues related to utilising natural areas for adventure trips.
- Identify the moral and environmental problems that adventure tourism causes.
Determine different risk types and ways to lessen the negative effects they have on users and operators.
What You Will Do
- Provide a short definition of adventure tourism.
- List potential customers for marketing adventure travel.
- What kind of adventure tourism do you think has the best chance of being financially successful in your area?
- Provide a summary of five different adventure tourism destinations, services, or excursions from brochures.
- Send us a list of the top adventure tourism destinations.
- Examine the prospects for adventure travel in the area where you reside.
- Evaluate the benefits and drawbacks of three distinct locales or vacation spots for adventure travellers.
- What distinguishes adventure tourism from other forms of tourism?
- What impact does the media have on adventure tourism in your nation?
- Provide an explanation of the three main adventure tourism activity licence requirements in your nation.
- Explain possible market divisions for adventure tourism.
- What changes are there in consumer patterns for adventure travel?
- The distinction between soft and hard adventurers should be made.
- Discuss how adventure and risk are related based on your findings.
- Who are the most likely candidates for adventure tours?
- Distinguish between adventure tourism hotspots that are man-made and those that are natural.
- List all the possible fake tourist attractions you can think of—they don’t even have to exist—and indicate next to each one what you think is likely to be their target audience.
- Sort the aforementioned list into soft and hard destinations.
- Inform the reader on the surroundings, amenities, and services at the two distinct adventure tourism locations. two columns wide: one hard and one soft column
- Describe many forms of outdoor adventure tourism.
- What aspects of outdoor adventure travel have seen growth recently?
- What factors has to be taken into account by management when deciding to employ natural adventure tourism destinations?
What Places Provide Adventure?
The majority of people undoubtedly associate “adventure tourism” with “outdoor pursuits” in “wilderness areas,” and although that is certainly true for a lot of it, it’s not true for all of it.
Adventure travel is available worldwide. It all revolves around going somewhere to engage in exciting activities. It makes no difference where those activities take place—inside, outside, on land, in the water, or in the air. The future of adventure tourism may see an increase in destinations in space.
Artificial Environment Adventure
The only constraints on adventure tourism are your imagination and your budget. Continuously new concepts emerge, settle in one region of the planet, and if successful, spread all over the world.
Several artificial landscapes are either recreations of real-world “adventure” locations or ideas that have grown from those locations. An artificial river, reef, or mountain has a clear advantage as a location for adventure tourism. It can be placed in a location that is currently frequented by a sizable customer and is accessible to existing tourist services (such as lodging, transportation, food service, and entertainment). Environmental protection is an additional benefit. In a man-made setting, an activity that would ordinarily have a negative influence on surroundings that are fragile or protected can now be carried out.
This kind of destination has the distinct benefit that groups, families, or couples can be drawn in more readily. It happens frequently for one person to seek for an adventurous event while their friends or family look for something else. It only seems sense that the location with more to offer will most likely draw more visitors.
Artificial Adventure Environments
The most well-known artificial adventure setting is indoor climbing walls. Compared to actual outdoor cliffs and mountains, they offer a number of benefits, including the ability to learn and practise climbing techniques year-round, without being subject to the whims of the weather, and without having to shell out a lot of cash for travel, specialised clothing, and pricey equipment.
Similar factors account for the success of various man-made adventure settings: they are accessible to young people who might not have the resources to engage in the “real” thing otherwise, they are conveniently located in metropolitan centres, they are safe, enjoyable, and reasonably priced. Artificial settings offer “immediate adventure” in today’s time-constrained culture.
FOLLOWING YOUR STUDIES
Any aspect of the tourist industry, but particularly adventure tourism, may benefit from your taking this course in terms of your career or company potential.
Graduating students may utilise what they have learned to obtain employment or employment prospects in:
- Directing group tours
- Preparing, organising, promoting, or carrying out activities
- Expanding a current company’s reach towards ecotourism
- Supplying tools to the adventure tourist sector
- Creating infrastructure or services for the adventure tourist sector
- Adventure tourism education or writing